Use Local SEO to focus your message to a highly local audience

Some businesses have a fixed location or can't travel very far to deliver their services.  If that's the case then Local Search Engine Optimisation is a good technique to find at attract those hyper-local customers.

Local SEO makes use of search engines' powerful geographic tools that deliver results when people search for something "near me" or in a particular town or area.  Once the search engine sees a search query relates to location, then it totally changes to the results to make location a more important ranking factor.

There are many ways to take make sure your site is optimised to appear when people search for local results which include: