More Leads

More Leads to your site means you'll find more potential customers

A lot of business offering services, rather than products, want more leads from their website.
It's important not to forget that some services can be "productised" - which simply means there's a way to sell the services online.

Potential customer lead information can come in a number of different forms - the most obvious being from a contact form, delivering message details directly to your inbox.
Although this limits leads to an audience who've already chosen that they directly want to get in contact with you - and that can sometimes be a hard sell !

Smarter lead generation is likely to give something to the customer first in exchange for their contact details, it might be some useful information, or something answering their most pressing questions, or even something just to make life simpler than them having to fill in a straight contact form and wait for a reply.

Part of building a good business website is to ensure that your potential audience sees you to be trustworthy and a good way to build trust is by showing reviews and testimonials of customers who've worked with you.  Another way is to show your competence by pre-answering what the customer wants to know.

Some of the more popular ways to generate traffic are: