Almost everyone visiting your site is doing so because they have one or more questions they're looking for your site to provide answers to.
If you've been running your business for some time, you may well have a good idea of what kind of questions clients ask frequently already. If not yet, at the very least you'll be able to guess some of them!
Your website can either subtly answer questions by using the content of your site, or you may want to be less subtle and simply have an FAQ's section somewhere on your site!
These are the kind of questions that crop up regularly:
- Z How much?
- Z How fast?
- Z How good is the quality?
- Z Where are you based?
- Z What's the catch?
- Z How can we trust you?
As well as a myriad of industry-specific questions. For product-related businesses, people tend to also have questions about delivery, whilst for service-related businesses, questions about quality are usually high on the list.
Free Lead Generation Guide from Urban Haze
Free CRO Guide from Urban Haze
Good answers to Frequently Asked Questions not only give the customer what they want but also guide them deeper into your site to help build confidence you've got more information to help them than they've thought to ask - think about where you'd like to a customer to go next on your site after answering the question and then build that into your answer with a link for even more details.
For many of these, it'll lead to contact forms and other types of lead generation.
