Sales Funnels are an e-commerce technique to help focus on sales of an individual item. Done right they increase sales of that item.
This is an advanced technique and it can be hard to talk about it generically, other than to describe it as the journey a customer follows to buy a product online. The chances are that we'll all have seen a Sales Funnel but may not have recognised it as one. They're usually used to sell things like training packages or subscriptions, usually after an ad on social media, with a limited time offer and quite often include the ability to upgrade your purchase as you work through the funnel.
To help point you in the right direction, effective funnels have a good hook and set out a clear path for customers to follow. They are usually best achieved with specific funnel software such as CartFlows or ThriveCart. This is usually something that sits on top of other e-commerce/webshop software.
Funnels don't just have to lead to sales - in fact, they can lead to any business goal. So if your business isn't about direct sales, consider any of the following funnels may still help your business:
- Z Sales Funnel
- Z Lead Funnel
- Z Quote Funnel
- Z Subscription Funnel
- Z Social Media Follow Funnel
Free Lead Generation Guide from Urban Haze
Free Webshop Growth Guide
Funnels will always help guide a customer to achieve a goal and it's not unusual to limit the number of links or even remove menus altogether to help prevent people from getting distracted and failing to complete the funnel.
You'll notice the same technique on Amazon as you reach the checkout pages, the menus disappear and you're left with few options except to complete the purchase.
Funnels done right can really help improve your conversion rate.
