Direct Traffic means that somebody has (usually) typed your website address directly into their browser
Whilst Direct Traffic is most likely the smallest proportion of traffic visiting your site, it's also some of the most valuable, because anyone who has taken the time to type your address into their browser already knows your address and already wants to visit your website for one reason or another.
All that remains is for your website to do a great job of fulfilling their needs once they get there, and converting them into achieving one of your website goals.
Direct traffic is traffic that doesn't have a referrer. A referrer would usually be a search engine, social media page or some other referring webpage
Likely candidates for generating Direct Traffic are:
- Z Word of Mouth
- Z Business Cards
- Z Signage
- Z Other Business Stationery
- Z Printed Marketing Materials
- Z QR Codes
- Z NFC Links
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QR codes and Near Field Communication (NFC) links are becoming more and more popular, as they're simply a phone camera click, or physical phone to NFC tag tap away from prompting the user to visit a link - they're a great way of connecting the offline world with your website.
Whilst these may sound like expensive high-tech, there are hundreds of resources offering free QR code generation and the price of NFC programming tools and tags makes them accessible to most businesses.
