Social Media Links have the potential to bring in quality traffic in the short term

Social media posts are inherently short-lived.  Before long the vast majority disappear to the bottom of people's timelines never to be seen again.  But whilst new and fresh they can be a great source of generating more traffic to your website.

There are two kinds of social media links:

1) Your own social media posts
Where you have to find the right audience and persuade them to click on the link and visit your site

2) Other people's social media posts
Where somebody else has decided the content on your site is so worth linking to that that they want to tell their audience about it.

Of course, the latter reaches a potential audience that you wouldn't usually have the opportunity to tap into yourself.  But you're only going to get that kind of social media link if people know about you and your content.  And they usually find out about you and your content through the first kind of post.

Here are some of the places you can post links in social media - choose the ones that work best for your kind of audience.

Any kind of link to your own website can be seen as self-promotion, so it's important to carefully consider where you post on social media.

Whilst an ad for your business would be fine on your own Facebook Business page, it's likely that you posting it on somebody else's Facebook page or Group without getting their permission first would be frowned on.

The last thing you want is your business been seen in a bad light on social media!