Lead Magnets are a great way to generate leads and show clients you're highly competent by sharing your expertise.
Lead magnets usually come in the form of downloadable PDF documents offering free expert guides and tips that a customer can download in exchange for their email address. You'll find examples of them throughout this site. They're also a good opportunity to show people that you're an expert in your field by giving good advice that people will find helpful - that has value and the cost of handing over an email address to be contacted with even more related information is one that most people are willing to pay.
In return your business has a qualified lead that you know are interested in your products and services.
As long as you're ethical about what you do with people's contact details, it's a great way to show your audience that you're the right business to help them by giving them an effective free taster of valuable and useful information that helps them.
Usually, a lead magnet leads to an email message which includes a link to the requested lead magnet document.
Effective lead magnets may have follow-up messages with a limited number of related emails offering further good information to help the client. This nurturing process both provides extra value to the client and re-affirms that you have the right expertise to help them.
This is also a great opportunity to offer the audience a chance to subscribe to a more regular email newsletter - if you have one.
Free Lead Generation Guide from Urban Haze
Lead Magnets are closely related to email campaigns.
Lead magnets do need to be followed up carefully without a hard sell. As with any kind of email service, you should always offer an unsubscribe option and to make it readily available so people feel confident that whilst they're handing over their email address, it's not going to be abused.
