Up to 70% of potential orders are lost because customers abandon your shopping cart - you can recover some of these!
It's estimated that as many as 7/10 people visiting a web shop start the shopping process and then simply abandon the shopping cart.
They can abandon it for a number of reasons, but common ones are:
- Z Unexpected Costs (eg VAT/Delivery fees)
- Z Slow or difficult to use site / checkout process
- Z Loss of trust if something unexpected happens
- Z Loss of trust if they can't easily find what they want
- Z Forced to do something (eg create account)
Fortunately, not all is lost! You can deal with many of these things through conversion rate optimisation.
And you can also use cart abandonment recovery tools to help improve things further.
Retainful Cart Abandonment Recovery
Free Website Success Guide
The specific tool will depend on what checkout software you're using. But common techniques include capturing the customer's email address and then sending them reminders, or introducing a sense of urgency, with something like a discount that's only available for a very limited period.
