The convenience of being able to instantly speak to a person is attractive to many customers Whilst we assume anyone visiting a website is fully embracing technology, sometimes they just want to speak to a human being to find out more. By offering a Live Chat service...
Almost every type of business needs to have meetings with customers, if you can make that easy for the customer, they'll see greater value in your service. For businesses that rely on customers visiting them for appointments, online booking is a fairly reasonable...
Almost everyone visiting your site is doing so because they have one or more questions they're looking for your site to provide answers to. If you've been running your business for some time, you may well have a good idea of what kind of questions clients ask...
Lead Magnets are a great way to generate leads and show clients you're highly competent by sharing your expertise. Lead magnets usually come in the form of downloadable PDF documents offering free expert guides and tips that a customer can download in exchange for...
Reviews show potential customers what existing customers think and help them conclude that what your website says can be trusted. Choose how you collect and share reviews carefully, it's something you want to have some control over, simply so you encourage the best...
Without doubt, Contact Forms are expected to appear on any website The reason is that putting an email address directly onto any web page will undoubtedly ensure it's scraped by automated "bots" and added to multiple spam mailing lists. Whilst a contact form allows...
Sales Funnels are an e-commerce technique to help focus on sales of an individual item. Done right they increase sales of that item. This is an advanced technique and it can be hard to talk about it generically, other than to describe it as the journey a customer...