Direct Traffic means that somebody has (usually) typed your website address directly into their browser Whilst Direct Traffic is most likely the smallest proportion of traffic visiting your site, it's also some of the most valuable, because anyone who has taken the...
Links from Email Campaigns can be highly effective if the right message is delivered to the right audience We all know the pain of spam email. Everyone's inboxes get unsolicited messages delivered to them on a daily basis and sometimes it can be difficult to separate...
Social Media Links have the potential to bring in quality traffic in the short term Social media posts are inherently short-lived. Before long the vast majority disappear to the bottom of people's timelines never to be seen again. But whilst new and fresh they can...
Good referral links will drive quality traffic to your site from quality sources. Search Engines look at external sites linking to your site as one of the key ranking factors in their algorithm to determine where you appear.A link to your site from another popular...
Paid Advertising is the best way to get instant traffic for your site. A good website plan includes a marketing budget to promote the site. Building a site alone is not enough to suddenly create a successful online business. In theory, you pay X and it generates Y...
Use Local SEO to focus your message to a highly local audience Some businesses have a fixed location or can't travel very far to deliver their services. If that's the case then Local Search Engine Optimisation is a good technique to find at attract those hyper-local...
SEO is about ensuring the pages of your website are readily found by search engines and rank highly. Everyone uses search engines to find websites, so it naturally follows that you want to ensure your website appears in search engine results. People believe that the...
E-commerce takes the inconvenience out of a customer having to deal in person with somebody when buying a product or service From a customer perspective it becomes very attractive to buy what you want, when you want. From a seller point of view, the obvious benefit...
